Idea Spice is a boutique design and marketing firm with offices in the UAE and India. We have contributed to the growth and image of a number of start-ups, SMEs and government organisations. Over 90% of businesses fail in the first 3 years of operation. We realised that having a clear USP or a differentiation tilted the balance in favour of success. We chose to be in the business of increasing the chance of our client’s success. We honed the science of finding an empty space in their consumer’s mind and connecting with them emotionally. We then translate the brand across all the customer touch points to drive home the business differentiation and create engagement. We have the experience, expertise and systems of over a decade and the innovation, energy and the passion of a start up. We have evolved our time management to consistently deliver innovative solutions and bring brands to market in half the time usually taken. However, we also retained the soul of a start up through all this. We decided to stay hungry, stay foolish, stay passionate, eager to please and stay best friends with our clients.